Over at Comcast, a plan is being developed on launching pilot schemes for its low-cost internet service, tailored towards senior citizens. Released in parts of the US (San Francisco, Palm Beach County and Florida), it forms part of Comcast’s Internet Essentials service, which first launched in 2011. This service offers cheaper internet connections to low-income families.
The scheme provides 10 Mbps of data connection (which is currently set to be doubled) for just under $10, which is £6.38. The expansion of this scheme will prevent the areas where citizens cannot get connectivity. Comcast are also offering free internet routers to the existing customers on the Internet Essentials service.
Comcast have claimed the scheme has “connected more than 500,000 families” and provided research references from Pew, which found that less than half of the population aged 65 or older, have high-speed internet at home.
Is this scheme there to better the likes of Comcast after their customer service stigma, or is this scheme a genuine approach for the business plan and community re-investment of Comcast? Please let me know your thoughts, in the comments below.